Masthead is the name and logo of the magazine. Establishes the brand, genre and target audience of the magazine. House style (a magazine's distinctive design that distinguishes it from its competitors) helps the masthead; it includes the colours, usually no more than three, and two types of fonts (serif which has little bars (serifs) and sans-serif).
Include the font style used and the connotations (usually modern and easy to read - how is it linked to the genre).
Sell Lines - Text on the cover that helps sell the magazine to the audience, which represents a slogan. No more than three words. "How does the sell line of the magazine fit the genre?"
Cover Lines - insight into the other articles in the magazine. What do your examples say? How do they fit the connotations of the magazine's genre and target audience?
Main Cover Image - main image on the front page. A medium close-up is usually used; if it is a different shot type, it breaks conventions, and say why that might be the case. Represents the main article in that issue - analyse the mise en scene, costumes / make up pose - how does it fit the genre of the magazine, how does it appeal to the audience. Ideal self / ideal partner (Carl Rogers 1980).
(Ideal partner in the context of my magazine would cover "ideal best friend" due to being themed around dogs, based on the concept of dogs being "man's best friend")
Main Cover Line - biggest text on the page barring the masthead. Meant to stand out as it's supposed to give an insight as to what the main article of the issue is. What does it say, how does it represent the main cover image model / musician / object in question.
(If the main cover line has speech marks around it, it is a pull quote that has been pulled from the double page spread or main article.)
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